Data Retention & Deletion

Data Retention & Deletion

Effective date: 11th August 2025


Scope

This page explains how long RAPTOR Commerce stores different categories of data, how deletion works (including per-shop disconnect), and how you can request access or erasure. It complements our Privacy Policy and Terms of Service.


What we store

We store only what’s needed to operate the internal optimisation tool: product metadata and advertising metrics from Google Ads and
Merchant Center, limited automation logs, and the minimum identifiers required to link your shop. We do not store ad text, user identifiers, or search query data.


Retention schedule

Data category Examples Retention
Website enquiries Contact form submissions Up to 12 months (or sooner upon request).
Advertising metrics & product metadata Impressions, clicks, cost, conversions, conversion value; product title/labels/availability Typically up to 24 months for reporting and trend analysis.
Note: Plan-dependent view windows (lookback days) may be shorter than the underlying storage.
Automation / script logs Job status, counts, error messages 90 days.
Backups Encrypted rolling backups of operational data Typically overwritten within ~35 days.
Credentials / tokens Per-shop encrypted refresh token (if used) Deleted immediately on disconnect or contract end.

We delete or anonymise earlier if legally required or upon verified request.


Disconnecting a shop (access revocation)

At any time, you may instruct us to disconnect Google Ads and/or Merchant Center for a specific shop. When you do:

  • We clear that shop’s encrypted refresh token (if one exists) and remove stored account IDs for that shop.
  • We mark the shop as disabled in our system; scheduled processing will skip it going forward.
  • Other shops you manage are unaffected (the global agency service-account key used for MCC-managed shops remains untouched).

Historical metrics already collected may remain until the retention window lapses, unless you request deletion sooner (see below).


Your choices: access, correction, deletion

You can request a copy of your data, ask us to correct it, or request deletion at any time. Use the website contact form or email the address listed there. We verify the request and respond promptly; deletions are applied without undue delay and usually within 30 days
(subject to legal obligations and backup expiry windows).


Backups & propagation

Deletions take effect in the live system immediately once processed. Backups are encrypted and rotate on a rolling basis (typically overwritten within ~35 days). Once backups age out, deleted data is not recoverable.


Changes to this page

If we adjust retention periods or deletion processes, we’ll update this page and the effective date above.
Material changes will also appear in the Privacy Policy.