Terms of Service
Terms of Service
Last updated: 7th August 2025
1) Who we are
RAPTOR Commerce (“we”, “us”, “our”) provides ecommerce advertising analytics and optimisation services for our own agency clients. Our website offers information about our services and a contact form; we do not currently provide a public client portal.
Contact: hello@raptor.uk
Registered address: Foord House, Chalk Road, Brandon, Suffolk, IP270SD. UK
2) Agreement to these Terms
By accessing our website or engaging our services, you agree to these Terms. If you are entering into this agreement on behalf of a company or other legal entity, you represent that you have authority to bind that entity. If you do not agree, do not use the website or services.
3) Services overview
We provide internal tools and expert services to analyse Google Ads and Google Merchant Center data, create performance reports, classify products into performance “buckets,” and—where explicitly authorised—take optimisation actions (e.g., pausing ads for out-of-stock products, launching pre-approved campaigns). Reports and recommendations are provided to the client that owns the underlying accounts; we do not resell or share client data with third parties.
Current status: The operational tool is internal only; there is no public/client login. Any future client-facing dashboard will initially be read-only and will launch only after Google approves any required API tool-change request. These Terms will be updated at that time.
4) Your responsibilities
- Provide accurate account identifiers (e.g., Google Ads Customer ID, Merchant ID) and maintain lawful access to the accounts.
- Ensure you have the necessary rights to grant us access and to permit processing consistent with applicable laws and platform policies.
- Review and approve any material campaign changes we propose before they are executed (unless a separate written scope grants standing authority).
5) Authorisation & API access
Access to Google Ads and Merchant Center occurs via our agency manager account and/or client-authorised OAuth refresh tokens. You may revoke access at any time by instructing us; upon revocation we disable processing for that shop and clear stored IDs and any encrypted refresh token for that shop. Other managed shops remain unaffected.
All use of Google services is subject to Google’s applicable terms and policies. You remain responsible for your compliance with platform policies.
6) Data handling & privacy
Our Privacy Policy explains what we collect, how we use it, and your choices. In brief, we ingest account IDs, product metadata (e.g., titles, prices, availability), and aggregated performance metrics (e.g., impressions, clicks, cost, conversions, value). We do not store ad text/creative, user-level identifiers, audience lists, or search queries. We do not sell data.
If required by law or by your organisation, we can enter into a Data Processing Agreement (DPA) that supplements these Terms.
7) Acceptable use
- No unlawful, infringing, or deceptive use of the services or data.
- No attempt to access accounts or data you are not authorised to access.
- No reverse engineering or interference with the security or operation of our systems.
8) Service changes; availability
We may modify the website or internal tooling to improve reliability, security, or compliance (e.g., migrating from Content API v2.1 to the Merchant API when generally available). We strive for high availability but do not guarantee uninterrupted service. We schedule maintenance where possible and will communicate material changes affecting clients.
9) Fees & payment
Fees, billing cycles, and plan limits (e.g., lookback days, product limits) are as set out in your order form or statement of work. Unless otherwise stated, fees are non-refundable once the billing period begins. Late payments may result in suspension after notice.
10) Intellectual property
We retain all rights in our software, methodologies, templates, and documentation. You retain all rights in your brand, products, creative assets, and ad accounts. Report outputs and configuration files we deliver to you may be used internally by you for your legitimate business purposes.
11) Third-party services
Our services interface with Google Ads and Google Merchant Center and may use Google Cloud in the future. Your use of those platforms remains subject to their terms. We are not responsible for third-party outages or policy decisions.
12) Confidentiality
Each party will keep the other’s non-public information confidential and use it only to perform under these Terms. This obligation does not apply to information that is public, independently developed, or lawfully obtained from another source.
13) Security
We apply reasonable administrative, technical, and physical safeguards, including full-disk encryption on the workstation, least-privilege database access, and encryption at rest for sensitive secrets (e.g., AES-encrypted refresh tokens). No method of transmission or storage is 100% secure; you use the services at your own risk.
14) Warranties & disclaimers
The services and website are provided “as is” and “as available.” We disclaim all warranties, express or implied, including merchantability, fitness for a particular purpose, and non-infringement. We do not warrant any specific advertising outcomes or revenue results.
15) Limitation of liability
To the maximum extent permitted by law, neither party will be liable for indirect, incidental, special, consequential, or punitive damages, nor for loss of profits, revenue, data, or goodwill. Our aggregate liability arising out of or relating to the services will not exceed the fees paid by you to us for the services giving rise to the claim in the 12 months preceding the event.
16) Indemnity
You will indemnify and hold us harmless from claims, damages, and costs (including reasonable legal fees) arising from your misuse of the services, breach of these Terms, or violation of law or third-party rights.
17) Term; termination
Either party may terminate an engagement per the order form/SOW or these Terms, including for material breach not cured within 14 days of notice. Upon termination: we will stop processing your accounts, disable access, and delete credentials promptly; we may retain minimal records as required by law or to enforce our rights.
18) Right to disconnect
18.1 Scope. “Disconnect” applies per shop. You (or our internal operator on your instruction) may disconnect Google Ads and/or Merchant Center at any time via the Settings modal or by written request.
18.2 What happens technically. Upon disconnect for a shop we will:
- clear that shop’s encrypted refresh token (if one exists),
- remove stored Google Ads/Merchant account IDs for that shop,
- mark the shop disabled, and
- halt all scheduled jobs and mutations for that shop.
The global agency service-account credentials in our environment remain unaffected, so other MCC-managed shops continue to run.
18.3 MCC-managed shops (no per-shop token). If access is only via our MCC (no shop-specific refresh token), we disable the shop and skip it in processing. No per-shop credential is stored or needs deletion.
18.4 Timing. Disconnect takes effect immediately after confirmation. Any job already in progress will finish or be aborted safely; subsequent runs skip the shop.
18.5 Data after disconnect. We retain previously collected metrics and logs per our Privacy Policy – Retention:
- automation/script logs 90 days,
- reporting data typically up to 24 months,
- backups roll off in ~35 days.
On verified request we will delete the shop’s data from primary systems within 30 days; backups then expire on their normal schedule and are not restored except for disaster recovery.
18.6 Exports. On request within 30 days of disconnect, we can provide a one-time CSV export of the shop’s reporting data held in our system.
18.7 Reconnection. Reconnecting a shop requires a new OAuth grant (or MCC linkage). Historical data retained in our system remains available; additional backfill is subject to plan limits and API availability.
18.8 No further changes. After disconnect we will not create, edit, or pause campaigns or product data for that shop via the APIs.
Note: “Disconnect” does not on its own cancel any commercial subscription or MSA.
19) Governing law; venue
These Terms are governed by the laws of England and Wales, without regard to conflict-of-laws principles. The courts of England and Wales have exclusive jurisdiction over disputes, and each party consents to that jurisdiction.
20) Changes to these Terms
We may update these Terms from time to time. Material changes will be posted with a new “Last updated” date. Your continued use after changes constitutes acceptance. If changes materially affect your rights, we will provide reasonable advance notice where possible.
21) Contact
RAPTOR Commerce
Foord House, Chalk Road, Brandon, Suffolk, IP270SD. UK
hello@raptor.uk
