We run your Google Ads like merchandisers, not media buyers. Every SKU is analysed daily against your targets (ROAS or CPA), stock status, pricing, reviews, and real-world context. Winners get budget and scale, losers get fixed or suppressed, and you get clear, human updates – not noise. Advanced account structures incorporate a seamless blend of search, shopping, Performance Max and remarketing layers to ensure we reach all of your potential customers. New to Google Ads? We may be able to get you a free credit to start you off.

Your product feed forms the basis of your ads for Shopping & PMax. We clean, enrich, optimise and govern every attribute (titles, GTINs, product types, images, pricing, availability & all additional fields), build smart label frameworks and fix disapprovals at the source. The result: higher-ranking and more relevant ads, higher-quality impressions, better CTR, and more budget flowing to the right SKUs. This goes far beyond the basic Google-Shopify app. Rules, diagnostics, and structured testing run every day so your product catalogue stays fast, compliant, and profitable.

We turn ad clicks into revenue by aligning the landing experience with search intent. Each page is audited for message match, information hierarchy, mobile UX, speed (Core Web Vitals), trust signals (delivery, returns, reviews), and frictionless paths to purchase. We implement hypothesis-driven A/B tests including copy, imagery, layout, forms and surface the right SKU or collection based on stock and demand. The result is a higher conversion rate and improved “Landing Page Experience” in Google Ads, which can reduce CPC and drive stronger ROAS/CPA across Shopping and PMax.

Accurate measurement is the backbone of profitable ads, yet in the UK/EU it’s getting harder thanks to GDPR, stricter browsers, and consent requirements. We audit and rebuild tracking with a privacy-first approach: Consent Mode v2, Enhanced Conversions, and server-side GTM. After deploying server-side tracking + our enhanced measurement stack, we’ve seen as high as 47% more recorded conversions versus Google’s basic on-page tags which are often blocked via cookie-consent banners.

Our monthly client reports contain exactly the information you need without the noise. We provide detailed PDF overviews with core vitals and charts which provide meaningful insights at-a-glance, as well as CSV files containing deep granular data so you can use our raw data to plug in to your own reporting software if required. Our reports show you exactly how each SKU is performing and your return on investment.

In the UK and EU you can buy Shopping traffic on Google through a Comparison Shopping Service (CSS) instead of “Google Shopping.” Under the EU remedy, third-party CSS listings enjoy a 20% auction advantage versus Google’s own CSS. In practical terms, that can mean noticeably lower CPCs or more clicks at the same spend without changing your products, feeds, or campaigns. We’re partnered with a major EU CSS and can offer preferential pricing which means a lower CSS fee than going direct.

We design and operate a full retention engine on Omnisend built on first-party data, SKU signals, and customer lifecycle stages. Our flows are event-driven, deeply segmented, and personalised with dynamic product blocks, pricing, stock status, and review widgets. We orchestrate email and SMS together with quiet-hours, frequency caps, and channel-level fallbacks to maximise delivery and revenue while protecting list health.